The moments you’ll always want to remember.

I make family photos easy for people who don’t usually like being photographed.

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London Family, Newborn & Maternity Photographer

I capture natural, connected, and joyful family, newborn, and maternity moments across London - the real interactions and little moments that make your family yours.

London family portrait photographer, parents and their three children posing in Richmond Park on a Summer day. London family photography.
London family photographer captuirng boys in swing in playground in Clapham, South London. Award-winning lifestyle family photography.
Watercolor illustration of a leafy branch with light green leaves against a transparent background.

relaxed, natural, and authentic

I create a family photography experience that feels effortless, capturing natural connection even for those who aren’t used to being in front of a camera.

Let’s be honest: being photographed can feel a bit strange. But you’re here because these moments matter. Your people, your memories, your everyday life, they’re worth documenting.

My job is to remove the awkwardness so you can simply relax and be yourselves. When you feel comfortable, the images become natural, honest, and true to you. Exactly as they should be.

London newborn photographer capturing portrait of mother, baby boy with dummy and asleep and their dog during an in-home newborn session in Wimbledon, South London.
Lifestyle family portrait in black and white of girl taken by award-winning London family photographer. Girl looking directly into the camera. Stoke Newington family photography, natural, relaxed and joyful.

Meet Your London Family Photographer

Celebrating Unfiltered, Love-Filled Moments

Hi, I’m Irma, an award-winning family & newborn photographer, capturing genuine, joyful moments across London.

For the past five years, I’ve been documenting families’ special bonds, creating photographs that celebrate your love, connection, and personality.

I specialise in family, newborn and maternity photography, crafting honest, emotive images that capture the personalities of you and your children, preserving the feeling in every moment.

My goal is simple: to turn your family’s everyday magic into timeless art.

Professional family photographer Irma Arrowsmith, based in London.
Watercolor illustration of a eucalyptus branch with multiple light green oval-shaped leaves on a transparent background.
Black and white photograph of a person sitting on a bench, wearing a coat and hat, with trees in the background.

Whether you’re celebrating the arrival of your newborn baby or want to capture the joy of family life as it grows and changes, I’ll come to you, at home, on the beach, or wherever feels most like your place.

Award-winning newborn photographer London with her own daughter Ivy. Natural at home newborn photography in London.

WHY FAMILIES CHOOSE ME

✔️ No Studio, No Stress. I come to you, so everyone stays relaxed and real

✔️ Baby-Led & Child-Friendly. Sessions move at your pace, with plenty of breaks and play

✔️ Natural, Artistic, Documentary Style. No stiff posing or props, just honest, beautiful storytelling

✔️ Authentic Memories. Family photographs that capture feeling, not just faces

A simple black and white line drawing of a branch with leaves.

  • “Thank you so much for the photoshoot we had such as great time- you made us feel so comfortable throughout the session and it shows in the photos. I watched the video with Riz this morning and I just burst into tears (joyful tears!) You captured our everyday moments and made them so special- we love the photos so much! Yay I finally have some nice picture with all four of us- truly special”

    Rosalind P.

  • “Irma joined us at my mother's 90th birthday celebration. We wanted to capture the occasion for all of us but particularly for my mother, to remember this special day. We had family members from the ages of 1 to 90 and we couldn't be happier with Irma's photos. We had asked for a mix of informal photos and more formal groups and both are perfect. She has captured the sense of fun and celebration and we all have photos that we will treasure.”

    Julia A.

  • “Irma was a delight to work with. She responded quickly to our enquiry and scheduled a photoshoot that fit with our schedule. She put us at complete ease and captured treasured memories that we will cherish for a lifetime. Nothing was too much for her and we look forward to marking more milestones further down the line.”

    Zaza B.

London family photographer capturing portrait of family of five in Richmond Park on a Summer day. Posing on stones in water.
A woman holding a young child and giving a kiss on the lips outdoors, in black and white. Natural family photography in London.

Photography That Feels Like Your Family

My sessions are calm, playful and pressure-free. I gently guide when needed, but mostly I create space for you to simply be yourselves - whether that’s going for a strong in Richmond Park, exploring a quiet corner of Wimbledon, or snuggling up at home with your newborn.

I focus on connection, personality and all the beautifully imperfect moments that make your family unique.

If you’re looking for a London family photographer who keeps things real and relaxed, you’re in the right place.

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What to expect

✔️ Relaxed & natural: gentle guidance so you can be yourselves at home, in your local London park, in central London, or out in the countryside.

✔️ Playful connections: children can run, explore, and have fun while I capture the laughter, cuddles, and bonds that make your family unique.

✔️ Laid-back flow: with 1.5–2 hours, there’s time for breaks, play, and natural moments to unfold

✔️ Beautiful variety: a blend of candid storytelling images and a few relaxed family portraits.

Black background with a simple white line illustration of a leaf branch.
London family photoshoot in London Bridge, documentary lifestyle family photography in London. Mother kissing daughter on London Bridge.
London family photographer capturing natural portrait of mother and baby girl smiling during a family photo shoot in Dulwich Park, South London, in Spring.
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Watercolor illustration of a vertical fern leaf against a black background.

the sessions

Photography sessions are designed to capture every chapter of family life — from maternity and newborn moments to family sessions full of warmth and laughter.

A black cat with yellow eyes sitting on a surface.
Brighton family photographer capturing a young girl with long hair smiling, standing in a field of flowers and plants, with trees in the background.
Brighton lifestyle newborn photography, a woman holding a sleeping baby close to her face, gently pressing her forehead to the baby's head in a warm embrace.
Brighton maternity photographer capturing pregnant woman sitting in a wicker chair, wearing a black blazer and underwear, looking thoughtfully out the window.

Session Details & Pricing

Every family I work with is unique, and I want your photos to reflect that.

My pricing is simple and transparent, with collections designed for different stages -  from newborns to big family gatherings.

See Pricing & Details →
London newborn photographer capturing baby boy's tiny feet and toes during natural at home lifestyle newborn photoshoot in Kensington, London.
Reportage style family photography in Sussex. Girl swimming in the sea in Brighton, smiling, during an unposed family photoshoot.
Watercolor illustration of a green leafy branch on a black background.
Watercolor illustration of a leafy branch with gray-green leaves against a black background.

Get in touch